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Ever hear of the Pan American Road Race? It was a very popular event in the world of race car driving back in the Sixties, down in the dusty back roads of Mexico. It was the pinnacle of both danger and excitement for road racing. Well, what does this famous offroad racing event have to do with a sporting timepiece? Everything.

You see, it was back in 1964 that Tag Heuer designed a series of luxury timepieces that were inspired by the Pan American Road Race. More specifically, it was based on the GT coupe racing engine used by the Carrera. It has since gone on to be known as the sports timepiece of choice for racing enthusiasts the world over. Why?

Because, like the race car, these watches are designed with precision automotive engineering specifications. With its rotating system, watch enthusiasts can view the seconds, another chronograph readout and the date, all at a glance. All with precision timing.

It is not accident that the Tag Heuer Grand la carrera panamericana is at the peak of Swiss-made luxury watches. Not just because of its superior functionality, but because it makes its wearer look good. Real Good. Think James Bond good. On the one hand, when you wear a Tag Grand Carrera, you are wearing style. On the other hand, you are also wearing strength. Strength of design and functionality. It has enough to bring out the masculine in men, but elegant enough for ladies to wear the woman’s version. Wearers can look good in all kinds of settings, from formal black tie affairs, to those informal settings at home or elsewhere, dressed down in sweats and t-shirts. The Tag Carrera looks good everywhere, on anyone.

Whether you love the Tag Grand Carrera for its mechanical, detailed engineering perfection, or for its luxurious elegance, you won’t be able to settle for just one of the Tag Grand Carrera watches. You will want all of the watches in the series. And no one will blame you for it.

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